Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start. The shop quickly became a meeting point for musicians like Björk, Sigur Rós, Múm, and the core of classical composers and performers. Today the 12 Tónar stores is known as a friendly place where you can sit down, listen to a wide selection of music on two floors, enjoy free espresso or tea, read magazines and relax. Fridays are special in 12 Tónar as they often feature live music in our shop. This way the locals, as well as the curious traveller, can experience the most exciting sounds in town. 

We take great pride in the fact that 12 Tónar is also a fast-growing independent record label. Our position as a record label is unique as we regularly meet with so many musicians in our shop. We are therefore in constant contact with emerging talent and the label is taking off very rapidly.
Since 2003 we have released over 50 albums from a variety of musical genres and artists. We believe that our catalogue will include the most interesting artists Iceland has to offer, for now and future references. Our releases are now being distributed in Europe through Cargo Records Germany, and a number of releases have also been licensed to territories like Japan, US, and Korea.