The fashion store Eva is an essential part of the old shopping area in the heart of Reykjavik, located on the main shopping street Laugavegur. It is a beautiful store with high-quality women's clothing and shoes and home of famous world-known brands for women.

Eva is a part of the NTC Trade Group that has been leading the import, manufacture and sale of fashion clothing in Iceland for more than 40 years. The company is based on a wholesaler that was founded in the middle of the last century, but the shopping operation began in 1976 when the shop Sautján opened at Laugavegur 46. NTC is an abbreviation of the name Northern Trading Company.

Brands: DKNY, By Malene Birger, Gerard Darel, Bruuns Bazaar, Stella Nova, Ugg, Billi Bi, Kristensen Du Nord, Demoo, French Connection, VentCouvert, Strategia, Free Lance, Please, Samsoe Samsoe, Herschel Supply, Comme Des Garcons.